This refers to the team responsible for managing and executing the event. It includes event planners, project managers, technical staff, and other personnel necessary to make the event happen. The budget for this team includes salaries, travel expenses, and other costs associated with managing the event.
Abstract
MetaTrekkers - MT BeatTrekkers - BT
This resubmission was encouraged by the Grant Support Squad (GSS) to provide a better explanation and more detailed event information. Check our last proposal here: https://governance.decentraland.org/proposal/?id=52de9bf0-3816-11ed-b361-67b98a1da2c8
The potential of the metaverse in terms of decentralized governance, interaction, socializing and community building cannot be disputed, but at the same time it is true that the health of a virtual world depends on trends, the feeling of novelty, and the ability to evolve.
In short, we want to use the Decentraland DAO’s support to become an artist-supporting and arts-expression platform, ensuring a steady flow of new users for the environment.
Grant size
$186,500 USD in DAI
Project duration
10 months
Payout Strategy
Monthly on the 1st day
Beneficiary address
0x50a83425d537e39a0b7f884dCC07e6f4F37A09F3
Email address
Description
Full Length Proposal (posting here due to grant proposal character limitations) - https://docs.google.com/document/d/1X1_jt_jgIo89qdkQghmGthbXODkwb_DGk0P73oFem0Y/edit?usp=sharing Canva Presentation (includes budget breakdown, accountability and metric chart for BeatTrekkers Series 2, Series 3 and Monthly Concerts) - https://bit.ly/beattrekkersproposal2-present MetaTrekkers Directory - https://bit.ly/metatrekkersproposaldirectory
MetaTrekkers has been developing, organizing and hosting innovative events in Decentraland for nearly 2 years, whether it’s concerts or art shows, we have learned that the foundation for a thriving environment is a tight-knit community with access to a range of features that allow it to benefit from the interaction and engagement inside the metaverse. Knowing this, MetaTrekkers wants to become the platform that brings the artist and metaverse-user communities together and rewards them for their participation in various series of entertainment events, sessions and talks.
The grant would cover the development, marketing and advertising of the events and innovative features aimed at improving the Decentraland user experience.
By expanding the brand awareness of Decentraland as a user engagement-focused metaverse, we are reaching out to new users interested in onboarding and attracting a new, important target – brands looking to adopt new “customer journey” technologies and solutions.
Turning art and entertainment series like the MetaTrekkers x Venice Music Concerts or the BeatTrekkers DJ Battles into Decentraland resident events, we are ensuring a constant flow of metaverse newcomers originating from the artists’ fanbase. As a fresh experience for a new user, we want to offer a full range of engaging performances and means for them to showcase their art, all while being rewarded for their activity with metaverse-specific benefits provided by a large network of partner locations and projects spread all over Decentraland.
The funds from the DAO grant will serve to build the platform as a self-sustainable project that represents a portal for artists and fans across the planet, and from other metaverses, to access Decentraland and make it the go-to virtual world for entertainment and arts.
BeatTrekkers Currently the biggest DJ battle series of events in the metaverse, BeatTrekkers is MetaTrekkers’ biggest initiative to date as it engages twelve competing artists, guest artists, the Decentraland and MetaTrekkers community, plus new audiences – the participating artists’ metaverse-newbie fans and general public interested in the benefits associated with NFT music and being part of a developing metaverse community.
Budget breakdown
Execution Team (9+ Person Team)
10 months
$48,000
Marketing Ads
10 months
$29,500
This refers to the budget allocated for advertising the event. It includes the cost of creating and distributing marketing materials, such as social media ads, sponsored posts, and other promotional materials.
Venue and Event Support Team
10 months
$24,000
This refers to the team responsible for setting up and managing the event venue. It includes the cost of renting the venue, equipment rental, and other expenses related to venue and event management.
Graphic Designer
10 months
$18,000
This refers to the budget allocated for hiring a graphic designer to create the visual identity of the event. It includes the cost of designing event logos, posters, and other promotional materials.
Community Management
10 months
$14,000
This refers to the budget allocated for managing the online community around the event. It includes the cost of hiring community managers, social media managers, and other personnel necessary to engage with the event's audience.
Artists
10 months
$12,000
This refers to the budget allocated for hiring artists to perform at the event. It includes the cost of hiring performers, as well as any associated travel expenses and accommodations.
Competition Prizes
1 month
$10,000
This refers to the budget allocated for the prizes that will be awarded to the winners of the competition. It includes the cost of the prizes themselves, as well as any associated shipping or handling costs.
Publications (Forbes and Bloomberg)
10 months
$4,000
This refers to the budget allocated for securing coverage of the event in publications such as Forbes and Bloomberg. It includes the cost of hiring public relations professionals, as well as any associated fees for securing coverage.
Host Fee - Twitter Space
10 months
$3,900
This refers to the fee paid to the hosts of the Twitter Space event. The fee is $50 per host per battle, and there are 3 hosts per battle, so the total cost is $3,900.
Miscellaneous
10 months
$3,000
This refers to any other expenses associated with the event that do not fall into the above categories.
Hardware Server
10 months
$2,500
This refers to the cost of purchasing or renting any necessary hardware servers for the event, such as servers for hosting online competitions or streaming the event.
Streamer
10 months
$2,400
This refers to the cost of hiring a streamer to broadcast the event online, as well as any associated equipment or software costs.
SDK Development
10 months
$10,000
This refers to the budget allocated for developing any software development kits (SDKs) necessary for the event. It includes the cost of hiring developers, as well as any associated hardware or software costs.
Host Fee - Main Battle
1 month
$5,200
This refers to the fee paid to the host of the main battle event. The fee is $200 per battle, and there are 26 battles, so the total cost is $5,200.
Personnel
Chris Oniya
Chris Oniya
Provide strategic direction and guide the team to achieve the overall goals of the project.
Jayrald
Jayrald
Provide strategic direction and guide the team to achieve the overall goals of the project.
Chris West
Digital Marketing Specialist
Promote the project, build brand awareness, and effectively communicate its value proposition to potential users and stakeholders.
Melanie Girald
Web3 Strategic Advisor
Promote the project, build brand awareness, and effectively communicate its value proposition to potential users and stakeholders.
Yan
Video Editor
Promote the project, build brand awareness, and effectively communicate its value proposition to potential users and stakeholders.
Rick
Graphic Designer
Promote the project, build brand awareness, and effectively communicate its value proposition to potential users and stakeholders.
Psyche
Social Media Manager
Promote the project, build brand awareness, and effectively communicate its value proposition to potential users and stakeholders.
Joyce
Public Relations Liaison (Venues and Artists)
Promote the project, build brand awareness, and effectively communicate its value proposition to potential users and stakeholders.
Julie Ann
Artist Facilitator
Promote the project, build brand awareness, and effectively communicate its value proposition to potential users and stakeholders.
Shakes
Shakes
Oversees the creative direction of the project, ensuring that it aligns with the overall vision and goals. They also lead the writing and design teams to develop compelling and effective messaging, branding, and storytelling for the project.
Swivel Meta
Metaverse Development
Build and maintain the infrastructure of the project, including software development and hardware management.
Berlin Angelo
SDK/Builder
Build and maintain the infrastructure of the project, including software development and hardware management.
Anele
Web3 Website Developer
Build and maintain the infrastructure of the project, including software development and hardware management.
Junel
Decentraland Events Community Manager
Build and maintain the infrastructure of the project, including software development and hardware management.
Roadmap
As described above, the BeatTrekkers series of DJ battles took place over the course of 12 weeks with the final battle that took place in November 2022. All these events have and will continue to benefit from the investment in marketing and advertising campaigns developed to communicate the clear incentives designed to reach and attract thousands of new audiences and (organic) social media accounts.
BeatTrekkers 1st Series (Finished Project)
Schedule
https://docs.google.com/spreadsheets/u/4/d/1rfHQuhBmSHks7S2Oyahl6aZwvOjst3fGJ2dcnmcAsNw/edit#gid=0
Compilation of BeatTrekkers Series 1 Event Posters https://docs.google.com/document/d/1rQ_RrSOu9dg0jm262g7Oo-JPh4Fv-IDpdZl3TeNK4x0/edit
Accountability and Metric Chart - BeatTrekkers
Accountability and Metric Chart - Concert
Content Pieces
135
Target Audience size
272000
Engagement Metrics
The metric of engagement will be measured through the visitors of the land during BeatTrekkers Series 2 and 3 battle. This includes the artists themselves and the community supporting them. Since we are expecting various artist all over the world from different communities, we are also expecting higher traffic.